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Campaign: Selective recycling for Bacau County, RomaniaPartner: Consilio Grup2009Campaign logotype.The logo is presented in the shape of a flag composed from 3 sections, equivalent to the 3 main categories for recycled materials: glass, plastic and paper.The hand is a symbol for civil involvement in the proces of selectively gather of recycling materials -
Communicattion leaflet. Mainly for rural areas inhabitants.The cover clearly presents the 3 tipes of recycling bin assigned to each recycled material. -
SELECTUS (mascot)Selectus was a mascot I designed for the communication materials, a character made up from recycled plastic, papes and glass. -
Explanatory poster for which materials fall into each recycled category. -
Spread out leaflet #2 cover -
Spread-out leaflet #2, interior -
Announcement flyer AContained a brief sumary of the initiative's objectives. -
Brochure cover for school learning program component. -
Brochure #2. Cover -
Urban distribution flyere.Spread cover -
Urban distribution flyer.Spread interior -
Tv Social commercial spot with an articulated "call-to-action" tone of voice.
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The website carries an interactive learning tool under the form of a simple game.The visitor writes a player's name and after he reads the basic info cand put recyling materials into each bin. They appear randomly and socicitating the player's attention. -
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Client: Aer Pur RomaniaPartner: Consilio Grup2012Campaign logotype -
Launch Campaign press conference poster -
Fund raising SMS poster -
Map containing info for journalists -
Fund raising TV commercial8863
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The key visual of the campaign had to show the abundance of prisez that were give, but the concept umbrela for the entire campaign ingluding all media was: real,- 5 years: You are special!
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Here are few examples of in-store personalized mesages. The inspriptions say:
“Veronica simpli loves feta cheese. With a little olive oil in hand she can make a delicious breakfast”
“Porc chop tendered 10 minutes ago just as Mr. Pascale likes it!”
“Sibiu salami, fine sliced for Gabriela’s sandwiches”
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Campaign lucky draw collective box
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Periodicaly all major retailers lure consumers by cutting off the VAT from certain products. This was a proposal for suc short term campaign. -
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