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design | advertising | conceptualization



  • Adrian Lupu
    Design is easy. All you do is stare at the screen
    until drops of blood form on your forehead.
    "Marty Neumeier"

    If you are keen of advertising, marketing and brand communication we are on the same page.

    These are a few examples of the work I did over the past years.


    My profession: designer. 

    My job: to make things better, 

    if not the best. This goes equal for brands, too.

    I started my career as product designer but I grew more & more into what is considered to be a communication industry. My help was  also solicited in packaging, in-store communication objects for general retail or HFS, stands and exposition displays, visual identities and brand development.


    I'd say "is not so much the form of expression but rather a question of delivering the initial idea or the right emotion" in every design.